A satellite company has begun offering high-speed Internet access across Wisconsin for as low as $49.95 per month.
WildBlue Communications Inc. offers 512 kilobytes per second download (to a computer) and 128 kbps upload (from a computer) for $49.95 monthly. That download speed is slower than most cable Internet, phone DSL (digital subscriber line), or wireless services but almost 10 times the fastest dial-up access.
That's significant because WildBlue's main target market is the millions of people who don't have access to other broadband services, said Brad Greenwald, vice president of sales and marketing for the Denver-based company.
"In Wisconsin there are huge pockets of folks who don't have access to cable modem and DSL," Greenwald said. "Most customers we're getting are on dial-up service. We're also an alternative for people who don't like their cable or phone company."
WildBlue offers two faster levels of broadband, with the top level at 1.5 megabytes per second download and 256 kbps upload for $79.95 per month.
"Businesses tend to go for the higher speed services and consumers tend to go for the lower priced services," Greenwald said.
WildBlue charges $299 for its equipment package, which includes a rooftop dish. Installation, normally $179.95, is being offered free through May 15.
WildBlue, a private firm whose largest shareholders include Liberty Media and the National Rural Telecom Co-op, technologically can offer service to anyone in the country who can host a receiver facing the southern sky. But it has been ramping up its marketing efforts by areas.
"We now have a good nexus of dealers and retailers in Wisconsin and are actively marketing in the area," Greenwald said.
To find a local dealer, go to www.wildblue.com or call 1-866-WILDBLUE.
WildBlue has no plans to get into the satellite TV business, but it would consider partnerships with satellite providers DirecTV or DISH Network, which use many of the same dealers, Greenwald said.
"We talk to those guys from time to time and there are good reasons why we might co-market our products," he said.
Greenwald said the company "essentially took the cable modem and adapted it to the satellite market," using relatively basic satellites.
"Our goal is to try to keep all the smarts
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